Development is the pivotal component of your website and digital marketing. Think about your site like a new home—a picture-perfect design and high-end finishes make the house look great, but if the electrical and plumbing don’t work, you wouldn’t buy the house. Similar to your branding and marketing, web development requires its own strategy, planning and build stages. The code needs to thoughtful developed and professionally executed to deliver a seamless user experience. Code development requires technical knowledge, practical expertise, sustainable practices, and adaptability to future states and projects.