Getting started with social media marketing can be intimidating, but let’s looks at easy tips to set up for success. First, choose what networks you want to be active on versus those networks that you want to monitor. We recommend that every business have the following main social media accounts: Facebook, Twitter, LinkedIn, and Google +. Why these networks? The combination of the social “Big Four” captures the majority of the key markets. Depending on your industry, we might also encourage other networks. For Simply Be You, our client and jewelry designer, we established accounts on Pinterest and Instagram to support the female shopping audience.
One the most common mistakes with business social media is setting up profiles under personal accounts or settings. Always use the business equivalent, such as Facebook Pages versus the Facebook profile (personal). Keep the email address and login information consistent—use your firstname.lastname@example.org and a standard password.
Once you have created your social media accounts, plan for your updates and frequency. A good rule of thumb is to try and post at least 3x per week using different content like pictures, links, or videos. The more you post—the better the results! If one post gets exposure to 500 people, then 3 posts could reach 1,500 people (for free!). Social media marketing is about creating connections and engaging with customers online…and it can be fun!